Experiential Rewards are Great for Employers and Employees
Employees that are recognized for their hard work are nearly six times more likely to stay in their jobs. That’s just...
The Value of Travel Loyalty in a Crisis
The global travel industry wasn’t thrown into upheaval by the COVID-19 crisis so much as it came to a dead stop....
The Three Most Important Loyalty Needs of Younger Travelers
Gen Z represents over $40B in spending power and has an outsized influence on household purchasing decisions. Already a...
What is the Key to Capturing Travelers’ Loyalty? Start by Creating Emotional Connections
Today’s travelers respond positively to personalized offers; these can forge strong emotional connections as well as...
Best Practices for Your Hotel to Profitably Engage Lower-Value Guests
As we explored in our last blog post, ‘Using Flexible Loyalty Strategies to Reward Your High-Value Hotel Guests,’...
Curation + Personalization = Loyalty: A Winning Formula for Travel Brands
Travelers love having choices and will gravitate toward travel brands that give them options. But they’ll be most loyal...
Bringing Aeroplan In-House Will Boost Air Canada’s Revenue Prospects
Air Canada’s US$450 million acquisition of Canada’s beloved loyalty program, Aeroplan is further proof (as if more was...
Taking Control of the Travel Booking Experience: Our Latest Article in Skift
Travel brands that take control of the direct channel booking experience have the opportunity to build relationships...
