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The modern consumer's mindset is undergoing a paradigm shift. A shift from chasing materialistic rewards to those that...

Gen Z represents over $40B in spending power and has an outsized influence on household purchasing decisions. Already a...

Today’s travelers respond positively to personalized offers; these can forge strong emotional connections as well as...

As we explored in our last blog post, ‘Using Flexible Loyalty Strategies to Reward Your High-Value Hotel Guests,’...

For travel merchants, having a loyalty program in place offers more opportunities to engage customers across more...