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How Customer Data and Dynamic Inventory Can Deliver Better Travel Buying Experiences

Today’s travel consumer faces a needlessly complex online shopping experience. There are too many choices, and offers are not customized to address buyers’ unique needs. To solve this problem, travel brands must use what they already know about their customers to simplify, streamline and personalize the purchase process.


Combating commoditisation

Justin Steele, vice-president of product at travel e-commerce specialist Switchfly, believes that the ultimate goal for personalisation is to create a travel retailing platform, a curated experience that combines what is currently possible – flights, times and dates, with the amenities and luxuries passengers desire, plus the products and services that they will need at their destination.


OpenTravel Alliance and Industry Experts Present Powerful Use Cases for New Release 2.0 Object Model

Matt Blackmon, Client Solutions Architect, Switchfly, and board member of OpenTravel, shared compelling examples of the powerful new release of the OpenTravel Alliance 2.0 Object Model at the HITECH Houston 2018 Tech Talk.  Tech Talk speakers included technical and business leaders from across the spectrum of travel verticals. 


Ease-of-use features and speed-to-market benefits highlight HITEC Houston 2018 Tech Talk

Presenters at the OpenTravel session about the 2.0 Object Model included Matt Blackmon, Client Solutions Architect, Switchfly, and board member of OpenTravel, who shared compelling examples of how 2.0 facilitates innovation by rapid deployment of APIs with affiliates.


Technology, the Connected Traveler, and the Guest Experience

For a moment, put yourself in the shoes of a typical smartphone user who happens to be searching for a hotel room. What kind of information do you want or need in your search? Do you want to see images of the bed, dresser, or bathroom, or do you want to get a feel for the neighborhood and see nearby restaurants and attractions?  Jusitn Steele, VP of Product at Switchfly shares the latest use of technology by the connected traveler. 

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