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Technology, the Connected Traveler, and the Guest Experience

For a moment, put yourself in the shoes of a typical smartphone user who happens to be searching for a hotel room. What kind of information do you want or need in your search? Do you want to see images of the bed, dresser, or bathroom, or do you want to get a feel for the neighborhood and see nearby restaurants and attractions?  Jusitn Steele, VP of Product at Switchfly shares the latest use of technology by the connected traveler. 


Buy and Be Loyal to My Brand: Travel Technology and the Future of Loyalty

Daniel Farrar, CEO of Switchfly, states that today, it’s no longer “travel on my airline, stay in my hotel, or buy my product” but “buy and be loyal to my brand.” And while there can be healthy competition between loyalty programs, that doesn’t mean travel brands can’t still work together to maximize their “piece” of the customer’s loyalty and the valuable data that comes with it. The travel industry can become a much more collaborative environment for loyalty with fewer programs working at cross-purposes and each brand maximizing its “piece” of the customer’s loyalty.


From Personalization to Next Generation Booking: Technology Trends Impacting Hotel Loyalty and The Guest Experience

Doug Gaccione, Executive Vice President, Global Sales & Marketing at Switchfly states that "As we look at how hotel brands are innovating today, we can already see where the industry is headed: more operators are optimizing their booking engines, apps and websites for each user and strengthening brand loyalty through more personalized guest experiences. By leveraging guests’ smartphones for more self-service, convenience and comfort, hotels can be much more proactive and forward-looking in preparing for their guests’ digital expectations."


New Report from Switchfly Forecasts How Travel Technology Will Evolve to Deliver Higher Revenue and Stronger Loyalty by 2020

New Report from Switchfly Forecasts How Travel Technology Will Evolve to Deliver Higher Revenue and Stronger Loyalty by 2020

Industry outlook on how airlines, hotels, financial services companies and other travel merchants can align technology, data and travel inventory to transform travel, and grow profits

 

SAN FRANCISCO, MARCH 8, 2018 – Switchfly, a global technology partner specializing in ecommerce and ancillary merchandising for travel merchants, has released a new industry outlook report that examines the role travel technology will play in generating revenue and brand loyalty as 2020 approaches.


Disruption need not bring misery

Justin Steele, vice-president for product at travel commerce platform Switchfly, agrees that passengers have to be at the heart of the solution. Switchfly launched its own IROP Management solution in August 2017 to give stranded passengers hotel choices and give airlines access to deeply discounted rates. This hooks into airline departure control systems and back-end functionality. Business rules allow airlines to specify the service offers for their passengers. However, the true upside of the disruption situation for Steele is the opportunity to generate ancillary revenue.

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