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From Personalization to Next Generation Booking: Technology Trends Impacting Hotel Loyalty and The Guest Experience

Doug Gaccione, Executive Vice President, Global Sales & Marketing at Switchfly states that "As we look at how hotel brands are innovating today, we can already see where the industry is headed: more operators are optimizing their booking engines, apps and websites for each user and strengthening brand loyalty through more personalized guest experiences. By leveraging guests’ smartphones for more self-service, convenience and comfort, hotels can be much more proactive and forward-looking in preparing for their guests’ digital expectations."


New Report from Switchfly Forecasts How Travel Technology Will Evolve to Deliver Higher Revenue and Stronger Loyalty by 2020

New Report from Switchfly Forecasts How Travel Technology Will Evolve to Deliver Higher Revenue and Stronger Loyalty by 2020

Industry outlook on how airlines, hotels, financial services companies and other travel merchants can align technology, data and travel inventory to transform travel, and grow profits

 

SAN FRANCISCO, MARCH 8, 2018 – Switchfly, a global technology partner specializing in ecommerce and ancillary merchandising for travel merchants, has released a new industry outlook report that examines the role travel technology will play in generating revenue and brand loyalty as 2020 approaches.


Disruption need not bring misery

Justin Steele, vice-president for product at travel commerce platform Switchfly, agrees that passengers have to be at the heart of the solution. Switchfly launched its own IROP Management solution in August 2017 to give stranded passengers hotel choices and give airlines access to deeply discounted rates. This hooks into airline departure control systems and back-end functionality. Business rules allow airlines to specify the service offers for their passengers. However, the true upside of the disruption situation for Steele is the opportunity to generate ancillary revenue.


Why Airlines and Airports Are Integrating Third Party Services Into Mobile Apps

Expect more third-party integration in the future, thanks to vendors building out solutions with API-based access native rather than bolted on top. Switchfly wants to help airlines handle hotel bookings during irregular operations via a similar app add-on, for example. The company demonstrated a proof of concept for that use case during the recent IATA World Passenger Symposium.


Disrupting Travel Disruption: Can Switchfly’s IROP Solution Help Airlines Turn Crises Into Opportunity?

Switchfly developed its Airline IROP Management solution to turn what many would view as a logistical and financial nightmare into an opportunity to boost passenger loyalty and ancillary revenues. It does this by managing the re-accommodation process directly through mobile devices. Passengers can view available hotels on their smartphone and select a room without ever seeing the price or having to approach the airline’s kiosk. 

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