How much are your hotel points really worth? New research reveals surprising answers

USA Today - Many frequent travelers try to stick to one hotel chain when traveling in order to rack up points for free stays as quickly as possible. But which program should you choose? And how much are your hotel points worth anyway? It’s hard to say, because not all rewards programs are created equal.

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Hotel Rewards Programs: The Best and the Rest

Wall Street Journal - A new survey charts how generously Marriott, Hilton, InterContinental and Starwood reward customers in their loyalty programs.

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The Future of Millennial Travel Requires Brands to be More Proactive

Millennial Marketing - In a digital market, consumers are rapidly transitioning from a mindset of "consumer" to "prosumer." Brands that are embracing a new era of the prosumer are experiencing increased customer loyalty and millennial brand love. Prosumers are especially active in the travel landscape.

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Ideaworks Names Marriott Rewards Most Rewarding Hotel Loyalty Program

Global Traveler - The new Switchfly Hotel Reward Payback Survey from Ideaworks, a Wisconsin-based company that regularly publishes reports on the travel industry, named Marriott Rewards the most rewarding hotel loyalty program in terms of its reward payback — the ratio between the cost of a reward night in points and its relative cost in dollars.

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Marriott Rewards program provides best value - report

TheTravelPro - Among four key hotels brands’ loyalty programs, Marriott Hotels’ Marriott Rewards program provides more bang for the buck than the Hilton HHonors program, the IHG Rewards Club or the Starwood Preferred Guest program.

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Survey: Marriott Rewards Earns Top Hotel Customer Loyalty Program

Loyalty360 - The Marriott Rewards loyalty program returns the highest reward stay value, putting it at the top of the list in the Switchfly Hotel Reward Payback Survey. See the facts ad figures.

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Marriott offers best hotel loyalty rewards program, according to survey

Fox News - As hotels cut back on perks for customers, the murky world of rewards programs is getting even more confusing. According to a new report by IdeaWorks sponsored by Switchfly, not all loyalty hotel programs are created equal.

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Proactive CRM Strategy Will Guide The Future Of Travel For Millennials

Forbes - As more brands begin to tap into the millennial market by interacting with customers on an increasingly personalized and customized level, isn’t it time our go-to airlines and hotel chains do the same? Jeff Fromm reports.

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Switchfly releases results of their '2015 Reward Seat Availability Survey'

Examiner.com - Can you get reward seats on your favorite airlines? The 2015 Reward Seat Availability Survey, put out by the folks at Switchfly, gives travelers a good idea of what is possible and what to expect. Rick Limpert reports.

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The Hidden Costs of ‘Free’ Airline Award Tickets

TIME Money - Not all frequent flier programs are equal. Here’s how the major U.S. ones stack up, using the co-branded credit card with the lowest annual fee for comparison.

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