Switchfly’s Annual Thought Leadership Summit a Continued Success

NAPA, CA--March 23, 2016-- Switchfly, Inc., the technology company powering travel search/booking, loyalty program engagement and ancillary merchandising solutions for the world's most celebrated airlines, hotels, online travel agencies and financial services companies, today released some highlights of its eighth annual Thou


Spotlight on Switchfly - by Chris Hemmeter of Thayer Ventures

When it comes to scaling TAMs (total addressable market) nothing impresses like the global travel space. $7 trillion of economic activity is eye-popping by anyone's yardstick. After all, one only needs to see a path to 1% market share to make a killing. Yet, seasoned investors understand the devil is in the details and true market opportunity is far more nuanced than total market activity.